Client: Sonnet x Airbnb
Sonnet is a Canadian Insurance Company that pursues optimism. And their target is Millennials that don't care about insurance.
In Airbnb, there were as many complaints about how millennials left the house in a mess. They call this "Nightmare in Airbnb"
Sonnet and Airbnb are going to let these millennials do whatever they want. And Sonnet will cover any damage.
Art Director: Bowook Yoon, Woo Jae Yoon