Average SmartPhone users unlock their phone 6 to 7 times every hour. So, McDonald's introduces McWait to induce people to be phoneless.
As your text notification boxes are stacked up on the lock screen, the ingredients for a burger are also stacked up.
However, if you unlock your phone, the ingredients will be removed like the disappeared text notification boxes.
"Just put the phone away and get a free burger with entirely delicious 100% real beef!"
Creativity Awards: Silver / Mobile Device
Instructor: Thomas Shim
Art Director: Bowook Yoon