Minor NGOs can’t afford to spend their donated funds in advertising that. Which limits their exposure and donations received. So GettyGood will transform every 100,000 new weekly uploads on Getty Images to be ads for minor NGOs.
The more advertisements, the more donations received.
Non-government organizations spend up to 20% of their total donated funds in advertising.
However, Minor NGOs can’t afford to do that. Which limits their exposure and donations received.
To let minor NGOs get the exposure they desperately need without spending any fortune,
Getty Images introduces GettyGoodas a solution.
Every 100,000 new weekly uploads on Getty Images will be transformed to be ads for minor NGOs.
It starts by utilizing image recognition technology to match different minor NGOs to appropriate Getty Images.
The Idea of GettyGood
The genericwatermark you see on all unpurchased Getty Images will be replaced with the logos of the minor NGOs accompanied with an appropriate call-to-action.
Transformed millions of Advertisements
Regenerated images will not only appear on Gettyimages.com but all over Google image search results.
To take this further, when the user purchases an image, they will be given an option to donate to the specific NGO.
GettyGood will provide abundant exposure for minor NGOs in need so they can use their funds only for their primary purpose.
New York Festival: Gold / Bronze (Digital, Public Relations)