Bowook Yoon
gettyss.jpg

GettyGood

Client: Getty Images

Minor NGOs can’t afford to spend their donated funds in advertising that. Which limits their exposure and donations received. So GettyGood will transform every 100,000 new weekly uploads on Getty Images to be ads for minor NGOs.

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AWARDS:

New York Festival: Gold / Bronze (Digital, Public Relations)

Addys Awards: Gold / Silver x 2 (Ambient Media, Digital, Online Interactive)

Creativity Awards: Platinum / Gold / Bronze (Online Advertising, Ambient, Artificial Intelligence)

ADC Awards: Merit x 4 (Digital, Online Communication, Innovation, Direct)

Adstars International Awards: Crystal (Innovation)

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CREDITS

Instructor: Thomas Shim Creative: Bowook Yoon, Ha Jung Song