Client: American Eagle Outfitters
“WE ARE ALL AMERICAN EAGLES.”
American Eagle Outfitters is one of the most renowned apparel brands in the U.S. Their merchandises in the U.S are made in the foreign countries.
To express that the eagles of American Eagle Outfitters represent the immigrants of the U.S, the line of “Made In” is replaced with “Born In” on their tags.
This campaign shows strong support for immigrants of the United States and let more people know about immigration issue of the country.
Art Director: Bowook Yoon, Ha Jung Song